HELLO HELLO MIS COCO NENAS:

AS MANY OF YOU MAY KNOW I AM NICOLE AND AFTER PURSUING A CAREER IN FASHION DESIGN FOR MANY YEARS MAKING CUSTOM DRESSES FOR PROMS, GALAS AND WEDDINGS MY CLIENTS WANTED MORE. THEY WANTED ACCESS  TO MORE AFFORDABLE FASHION. GARMENTS FOR CASUAL DAILY ACTIVITIES BUT WITH THE SAME QUALITY. MY CLIENTS WOULD FACETIMED ME FROM ZARA FITTING ROOMS FOR ADVICE ON WHAT TO WEAR BECAUSE THEY TRUSTED MY KNOWLEDGE AND MY EYE FOR FASHION. 

SO, I DECIDED TO EXPAND OUR BUSINESS. OUR PASSION FOR FASHION IS VAST AND WE LOVE POURING ALL OUR KNOWLEDGE IN FINDING THE BEST PIECES OF FASHION OUT THERE FOR YOU AT A GREAT PRICE.

AT FIRST WE WANTED TO CREATE OUR VERY OWN DESIGNS BUT COVID HIT AND ALL OPERATIONS AROUND THE WORLD CRASHED. WE HAD A GREAT CHALLENGE AHEAD ALREADY WITH AN E-COMMERCE MODEL  AND NOW COVID, BUT THAT DID'T HOLD US BACK. WE KNEW THAT EVEN IF WE HAD TO LEAVE HAVING OUR OWN DESIGNS BEHIND OUR CUSTOMERS STILL HAD A NEED THAT WE WANTED TO FULFILL.

THE SEARCH FOR SUPPLIERS WAS ON. WE POURED OUR KNOWLEDGE IN SOURCING OUR SELECTION OF INVENTORY. THERE ARE PLENTY OF BRANDS OUT THERE AND I WAS SURE WE WERE GOING TO FIND A GREAT SELECTION FOR OUR VERY FIRST LAUNCH. I CAN'T LIE! THE HUNT WAS FUN. WE LOVED THAT HUNT. WE STILL DO.

DON'T GET ME WRONG WHEN THE OPPORTUNITY ARISES FOR OUR BRAND WE WILL LET YOU KNOW. NOW, I UNDERSTAND THIS WAS THE WAY TO GO. THIS HAS OPENED MY EYES IN WAYS I NEVER THOUGHT POSSIBLE AND WHEN THE TIME COMES YOU WILL BE THE FIRST TO KNOW. HAVING AN ONLINE BOUTIQUE MADE ME UNDERSTAND MY CLIENT AND OTHER BRANDS BETTER. NOW I KNOW MY FUTURE COMPETITION.

 ALL OF THIS IS THANKS TO MY SPECIAL OCCASION CLIENTS THAT ALWAYS BELIEVE IN ME AND LED ME THROUGH THIS PATH. BUILDING A COMMUNITY FROM ZERO ON SOCIAL MEDIA IS SO HARD BUT SO REWARDING. THANKS FOR BEING PART OF THAT JOURNEY. I CAN'T BELIEVE HOW MUCH WE HAVE GROWN. THANKS FOR BEING A COCO NENA.

             _NICOLE