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New logo?

New logo?

Let me let you in on a little secret. You already know we had our very first birthday and we celebrated with all of you with our Big Annual Sale Event. It has taken us a while to figure out a few things and that is because as soon as we wanted to create an online boutique we did it heads on. We could't wait!!! We have been learning as we go and you all have been part of the process. You have watch us grow and mature and we are so thankful for your unconditional support. At the very beginning we came with a logo but unfortunately we don't feel it speaks to our audience or enhances our brand the way we want to. So yes!!! Very soon we will have a new logo and with that a whole new aesthetic but those things take time. Having a new logo will change everything from our fonts, website, social media platforms, mailing supplies etc. We promise it will still remain very attached to the old one but more polished and elegant. Now, the thing is…. all that needs to happen simultaneously because we don't want to confuse our audience which we have worked so hard to connect with. Once again you will be part of this ride too and we hope you are as excited as we are right now. Big changes coming our way!


Thanks,

Nicole

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Maxi Dress : a dress that keeps on giving.

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